Resume

Profile

I'm an ambitious and hard-working creative who returned back from the U.S to Saudi Arabia to achieve success and make a difference in what I love doing the most - marketing communication, advertising and media.

Objective

To gain experience in various practices of marketing communication, media and advertising through learning, practicing and engaging in day-to-day operations.

Education

Umm Al-Qura University- Mecca, Saudi Arabia. Radio & Television, BA. May 2009.

Emerson College- Boston, MA. Integrated Marketing Communication, MA. August 2014

Courses include: Consumer Behavior, Marketing Management, Research Methods, Creative Thinking & Problem solving, Strategic Brand Management, Negotiation and Group Process.

Work

Copywriter & Conceptualizer, Red Impact Digital. Jeddah, Saudi Arabia.

January 2016 - Present.

Works on digital copywriting.
Works on conceptualizing and creative of new and on going accounts.

Lecturere, Mass Communication Department, Umm Al-Qura University. Mecca, Saudi Arabia.

May 2015 - Present.

Teaching undergraduate students; media, public relations and marketing communication.

Creative Copywriter, HorizonFCB. Jeddah, Saudi Arabia.

May 2015 to November 2015.

Worked on creative copywriting and conceptualization of several projects. Including; Hyundai, Perfetto Pasta, Jan Burger & Petromin.
Scope of projects: digital, print, radio and social media.

Chief Marketing Officer, Artistia (Startup). Boston, MA.

October 2014 to January 2015.

Developed marketing, communication, advertising and promotion programs including strategy, planning and timelines.
Developed branding plans and strategy for short and long terms.
Overseeing communications day-to-day operations.

Creator, Creative Director, #TeamBoston. Boston, MA.

April 2014 to April 2014.

Self initiated project.
Started a tribute digital campaign for the Boston marathon on Buzzfeed and Twitter.
Conceptualized the idea and led a team of undergraduate students from Emerson College and Boston University.
Collaborated on the copy-write and supervised the visual process. #TeamBoston is the hashtag that was used on Twitter.

Teacher Assistant, Mass Communication Department. Umm Al-Qura University. Mecca, Saudi Arabia.March 27th, 2010 To May 1st 2011.

Taught over 1000 undergraduate students in a variety of courses in mass communication, media, marketing and advertising.
Created a three month practicum training program for radio and television undergraduate students in their junior and senior years; The program included goal setting and timelines, follow ups, reviews and screenings for student projects.

TV Host, Reporter & Producing Assistant. IQRAA TV Channel. Jeddah, Saudi Arabia.

March 1st, 2006 To March 5th, 2011.

Promoted from intern to reporter in 2008.
Hosted and produced a live TV show during Al-Hajj season.
Conducted live and recorded reports for several shows and events locally and internationally (Kuwait, Yemen and Qatar).
Producing assistant for several TV shows; assisted producers to ensure that shows content matched national standards.

Weekly Columnist. Shms Newspaper. Riyadh, Saudi Arabia.

May 14th, 2010 To September 26th, 2010.

Wrote a weekly column about the society, youth and other topics that are related to the younger generation of Saudi Arabia.

Skills

Languages: Arabic & English.

Computer: Microsoft Office: Word, Excel, Power Point and Windows Movie Maker. Google Applications: Google Docs, Adwords, SEO and iMovie editing

Social Media: Full proficiency in utilizing and using Twitter, Facebook, Instagram, LinkedIn and Pinterest for marketing and advertising campaigns

Other: Creative Thinking and Problem Solving, Strategic planning, Brand management, Copywriting, Leading teams, Public speaking, Market research, Team player, Conceptualization and Preparing epic breakfasts